MEDIA INVESTMENT MANAGEMENT
The System of
Record for Media
Bring media teams and agency partners together in one system of record - to protect strategy, secure accountability and increase productivity.
FINANCE HAS ERPSALES HAS CRMMEDIA HAS GMP
Every major investment category has a system of record.
Media is the exception.
Media is one of the largest budget lines in most global companies - and the only one still managed in agency tools, spreadsheets, presentations and email threads.
Media is shared between procurement and marketing, but neither has the system to manage it. Generic source-to-pay and marketing tools are not built to model campaign plans, report media spend and delivery data or manage agency relationships.
- No system of record
- No control framework
- No shared accountability
- FinanceERP
- SalesCRM
- PeopleHRIS
- Supply chainSCM
- ProcurementS2P
- MediaAgency toolsPresentationsSpreadsheetsEmail threads
- MarketingMRM
Source: WFA / MediaSense, The Future of the Media Organisation
GMP is the only operating system that brings strategy governance, cost accountability and agency management onto one unified data structure.
Media Governance
Define your strategic direction, track your media performance and turn data into insights.
- Guardrails for strategy and planning principles
- Plan compliance checks
- Cross-market performance insights
Media Accountability
Select your media agency partners, track media cost and quality commitments and stay calibrated to the market.
- Pitch and tender management
- Cost and quality commitment tracking
- Market benchmarking
Agency Management
Align expectations, evaluate the partnership and reward performance.
- Scope and fee management
- Partnership evaluation
- Performance-based remuneration
Strategy protected, accountability secured,
productivity increased.
Strategy that survives local execution
Guardrails codify your planning principles - and compliance is measured on what was actually delivered, in every market.
Commitments you can verify
What was agreed at the pitch, tracked continuously against what is delivered - and calibrated against the market each year.
One record everyone works from
You, your agencies, your consultants and your measurement partners all read from the same data - so the conversation is about the decision, not about which number is right.
Intelligence that
starts with your data
Meet Mia, a Media Intelligence Agent built on years of media data and deep domain knowledge.
Mia is embedded across GMP - working on your media record and learning with every use.
Answers based on your media record
Answers questions in context - the data request that used to take days.
Recommendations in line with your strategy
Provides insights, proposes thresholds and recommends actions - the analysis that used to wait for a quarterly review.
Tasks ready for your approval
Executes defined tasks under human control - the assembly and reconciliation work that used to take up your team's time.
Align everyone around your media investment
One system of record for your media teams, your procurement function and your agency partners.
Media Teams &
Marketing Procurement
Visibility of media cost and quality - and the evidence to demonstrate value.
Global Teams &
Local Counterparts
One set of budgets, spend and delivery across all media in every market. Global consistency, local flexibility.
Advertisers &
Agency Partners
Agencies share plans and report in your structure, so there is nothing to re-key and nothing to reconcile.
Working with a media consultancy? They can manage any of this with you, or for you - their methodology, in your environment, on your data.
For consultancies- €227bnMEDIA INVESTMENTS TRACKED
- 500+ADVERTISERS
- 70+AGENCIES
- 100+COUNTRIES
See it on your own data
Your biggest line of spend deserves better than a spreadsheet. Bring a sample and we'll show you what it looks like in GMP.