We are GMP
The only global media platform that empowers advertisers to plan, manage and improve the efficiency of their media investments.
All-in-one platform
In 2014
We identified the need for media agencies and consultancies to standardise media buying performance tracking and to be able to scale through technology.
We have since then helped the industry move away from manual data collection, error prone Excel calculations, time-consuming PowerPoint presentation and scattered email communication.
Today
We are an international team with a vision to create a transparent, collaborative and accountable advertising ecosystem.
Every single day
We leverage our deep domain knowledge and vast dataset to build valuable features, smart AI solutions, and intelligent automations that step-by-step will enable advertisers to better manage the advertising value chain.
Not alone
We know we can’t achieve this alone, and so we work hard to build strong and meaningful relationships with all essential collaborators in the advertising ecosystem.
Working with global agencies and consultancies
Smart AI solutions and intelligent automations
We are actively developing AI solutions and automations that will help advertisers and agency partners do the heavy lifting, navigate through data, and support decision-making.
We already have different solutions in place to validate and categorise media data - and next up is scenario planning and an agent to assist users across the platform.
