Partnerships that amplify value for brands
Our partnerships aim to increase data availability, improve transparency and drive accountability for advertisers.
Our partnerships
Solutions Partner
The leading media investment analysis advisor.
Agency Collaborations
All media holding groups and their agency brands.
A specialist in the application of predictive analytics.
A specialist in data integration projects.
Implementation support and strategic advice
Solutions partner
Ebiquity is a global media consultancy providing independent analysis and insights to help brands and advertisers optimise the value of their media investments.
As our trusted solution partner Ebiquity can provide implementation support and strategic advisory services to advertisers who want to unlock the full value of GMP.
Implementation and ongoing support
Advertisers can leverage Ebiquity professional services for the implementation of our technology as well as ongoing data and governance support.
Strategic consultancy
With all your data in one place, Ebiquity can provide valuable guidance to help you identify inefficiencies and value opportunities in your media investments.
Data access
We leverage Ebiquity’s vast pool of advertiser data to provide robust industry benchmarks, as part of our Compare solution.
Campaign workflow management
Media agency
collaborations
Our platform is built to simplify agency and advertiser workflows, increase collaboration and deliver more predictable performance.
Collect
We partner with agencies to collect, validate, and report on data - all within a standardised global taxonomy.
Plan
Collaborate with clients in real-time from a centralised platform.
Analyse
Identify improvement opportunities to inform future campaigns.
AI-powered marketing mix modelling
Marketing effectiveness partner
Alviss AI is our partner for predictive analytics. They offer predictive marketing mix modelling for advertisers and agencies, integrating multiple factors, like online and offline media, pricing, competitor marketing and seasonality.
Predictive insights
Advertisers and agencies can leverage Alviss AI's predictive models, to simulate different scenarios to show how effective future marketing strategies will be.
Expertise
Their AI engine provides insights into the historical effectiveness of media channels and helps plan future marketing campaigns based on these models.
Value
Alviss helps advertisers and agencies improve campaign performance and enhance the effectiveness of media investments by up to 40%.
Bespoke integrations
Data integrations partner
For custom data integrations that require data transformation, collaborate with our trusted partner, Lab08. Their expert services help advertisers seamlessly integrate media data into Global Media Platform unlocking powerful insights and creating a single source of truth.
Expertise
Lab08’s direct experience and understanding of the GMP platform makes them an ideal data partner, guiding you to understand what is achievable with data integrations.
Data automation
Lab08 can help marketing teams and agencies automate data ingestion. To minimise human intervention errors and eliminate manual work.
Value
Integrate your preferred data sources, including granular data, to maximise ad spend efficiency.
