Run Your Media Operation with Clarity and Control

Manage your data, media plans, campaigns, and analysis in one connected operating system.

Data Management

Data Management

Collect and standardise your data
Collect and standardise your data
Your media data sits across countless platforms, formats and partners.

Take data ownership. Bring all media data together in a single space you control - standardised with a global taxonomy and fully validated.

Collect data from agencies, platforms and channels into your own infrastructure

Apply consistent naming conventions across all markets and campaigns

Enable reliable, like-for-like analytics across planning and measurement

Media Guardrails

Media Guardrails

Set your strategic direction
Set your strategic direction
Every market works differently, but global brand standards should remain consistent.

Create simple planning principles and guardrails so teams can make smart, consistent media decisions across campaigns, channels, and markets.

Set baseline standards for performance, budgets, and quality requirements

Create a consistent methodology for media mix, targeting, and channel selection

Give agencies clear, measurable criteria to guide their planning

Create strategic consistency across all markets, campaigns, and agency partners

Collaborative Planning

Collaborative Planning

Build better plans together
Build better plans together
Planning shouldn’t happen in a black box, it’s a collaborative, strategic process.

Transform how you plan. Bring your teams and agencies into one shared space to work together in real time, with briefs, budgets, and communication all in one place.

Work with your agencies in a shared, real-time planning space

Shape plans through live conversations, not endless email rounds

Set guardrails to ensure planning principles are maintained

Approve plans directly in the platform with built-in sign-off

Campaign Management

Campaign Management

Track your media performance
Track your media performance
Campaign management shouldn’t rely on scattered reports and manual reconciliation.

Take ownership of your media data to establish a single source of truth for media performance.

Bring performance data into one place, no matter the agency or platform

See how plans compare to reality across every channel, online and offline

Review campaign performance including delivery, quality, and cost efficiency

Make sure planned strategies were executed as intended

Media Insights

Media Insights

Turn data into strategic intelligence
Turn data into strategic intelligence
Understanding performance shouldn’t stop at a single campaign.

A powerful analytics tool that helps you understand your media data and uncover optimisation opportunities for smarter investment decisions across campaigns, channels, and markets.

Compare performance across campaigns to spot what’s working and what isn’t.

Spot which channels and tactics deliver the best results

Measure agency and platform performance to get more from your partnerships

Uncover trends to guide future guardrails and investment decisions

Go Further With Our Partner Solutions

Partner-powered solutions that deliver deeper insights into performance across every level.

Agency Selection

Manage the full pitch process in-platform to find the right agency partner.

Agency Selection

Manage the full pitch process in-platform to find the right agency partner.

Agency Selection

Manage the full pitch process in-platform to find the right agency partner.

Cost & Quality Audit

Track media buying performance and campaign outputs in one place, instantly.

Cost & Quality Audit

Track media buying performance and campaign outputs in one place, instantly.

Cost & Quality Audit

Track media buying performance and campaign outputs in one place, instantly.

Market Benchmark

Compare media cost and quality to understand your market position and guide smarter investment decisions.

Market Benchmark

Compare media cost and quality to understand your market position and guide smarter investment decisions.

Market Benchmark

Compare media cost and quality to understand your market position and guide smarter investment decisions.

Everything media and marketing
procurement
teams are looking for

Everything media
and marketing
procurement
teams are looking for

Your formula for accountable media investments

Consistency

Ensure reliable media data across markets with a global media taxonomy and data ownership.​

Speed

Remove manual tasks and increase your speed to insights with intelligent automations. ​

Collaboration

Bring media partners together and foster collaboration around the cost, quality and performance of media. 

What sets us apart?

Speed to Insights

Automations and AI that will 10x the productivity of spreadsheets and reduce time to insights. 

Speed to Insights

Automations and AI that will 10x the productivity of spreadsheets and reduce time to insights. 

Speed to Insights

Automations and AI that will 10x the productivity of spreadsheets and reduce time to insights. 

Data & Process Governance

Standardised and secure data with proven measurement practices trusted by industry leaders.

Data & Process Governance

Standardised and secure data with proven measurement practices trusted by industry leaders.

Data & Process Governance

Standardised and secure data with proven measurement practices trusted by industry leaders.

Collaboration Hub

Aligns global, local, and agency teams in one workspace.

Collaboration Hub

Aligns global, local, and agency teams in one workspace.

Collaboration Hub

Aligns global, local, and agency teams in one workspace.

Media Expertise

Built out of our own extensive industry experience and strong industry alliances.

Media Expertise

Built out of our own extensive industry experience and strong industry alliances.

Media Expertise

Built out of our own extensive industry experience and strong industry alliances.

Continuous Learning

Where each campaign makes the next one smarter through built in learning loops.

Continuous Learning

Where each campaign makes the next one smarter through built in learning loops.

Continuous Learning

Where each campaign makes the next one smarter through built in learning loops.

All Media

From flow and on-demand TV, digital in and out-of-home to retail media.

All Media

From flow and on-demand TV, digital in and out-of-home to retail media.

All Media

From flow and on-demand TV, digital in and out-of-home to retail media.

Ready to build a better media operation?

Give your teams the infrastructure to drive oversight, performance, and strategic focus.

Ready to build a better media operation?

Give your teams the infrastructure to drive oversight, performance, and strategic focus.

Olof Palmes Gata 11, Stockholm SE 111 37

© 2024 GMP Systems AB. All rights reserved.

Olof Palmes Gata 11, Stockholm SE 111 37

© 2024 GMP Systems AB. All rights reserved.

Olof Palmes Gata 11, Stockholm SE 111 37

© 2024 GMP Systems AB. All rights reserved.