Manage your media investments

Manage your media investments

Track your media plans, boost efficiency and strengthen agency partnerships.

All-in-one platform

All-in-one platform

Collect

Collect

Own your data, trust your data

Own your data, trust your data

47% of marketing teams consider data quality an obstacle.

A complete data management solution. Collect, standardise and manage your global media data, in-house. For better data control, quality and a single source of truth from which you can plan and evaluate your next campaign.

Reduce time spent on data collection and validation

Ensure strong governance through a global media taxonomy

Centralise data management to eliminate data silos

Partner

Partner

Accountability fuels strong partnerships

Accountability fuels strong partnerships

Find the ideal agency partner to maximise your media value.

Collect and compare proposals easily considering both agency capabilities and service offering as well as media cost and quality.

Manage 100% of the pitch media buying process in platform​

Compare media cost guarantees and quality on a like-for-like basis​

Reduce pitch timelines from months to weeks ​

Transfer agency commitments directly into ongoing performance tracking

Plan

Plan

From planning mystery to mastery

From planning mystery to mastery

Take ownership and actively engage in media planning.

Build highly granular media plans. Drive an agile planning process with your agency partners through integrated collaboration. Keep track of campaign performance and layer in deeper insights with our measure and compare metrics.

Your budgets, briefs, plans and communication in one place

Define campaign parameters, predict outputs, and compare against actual results

Plan at local level and view on a global level

Measure

Measure

Media buying performance. Tracked

Media buying performance. Tracked

The only tool that lets you view buying performance and campaign performance, instantly. 

Stay in control of your media buying performance, in real-time. Track buying performance without limiting your media selection and tactical choices. Work in harmony with your agency to eliminate waste for your brand. ​

A like-for-like comparison of cost and quality against agreed guarantees

Integrate your media buying performance directly into campaign reports

Get data at the most granular level across all media types

Compare

Compare

Stay ahead in a competitive landscape

Stay ahead in a competitive landscape

Introduce competitive evaluation into your metrics.

Compare media cost and quality across key like-for-like metrics to understand your market position. Keeping an eye on market trends will help you fine-tune investments and make smarter campaign decisions. 

Leverage a robust data set from our leading industry partnerships ​

Drill down with granular metrics like channel, site, buy type and format size

Measure your cost competitiveness and campaign quality against market standards 

Analyse

Analyse

Deeper insights and visual storytelling

Deeper insights and visual storytelling

Turn your questions into actions in-year.

A powerful analytics tool to convert your media data into compelling stories and actionable insights that inform your future campaign decisions.

Out-of-the-box templates and charts to get you started​

Highly customisable to help you effectively communicate your narrative​

Skip PowerPoint and go straight to presenter mode, or export as a PDF

What sets us apart?

What sets us apart?

All in one media management platform

All in one media management platform

Start with a plan and layer in the necessary metrics to track investments across the entire value chain.​

Start with a plan and layer in the necessary metrics to track investments across the entire value chain.​

Speed to Insights

Automations and AI that will 10x the productivity of spreadsheets and reduce time to insights. 

Speed to Insights

Automations and AI that will 10x the productivity of spreadsheets and reduce time to insights. 

Speed to Insights

Automations and AI that will 10x the productivity of spreadsheets and reduce time to insights. 

Speed to Insights

Automations and AI that will 10x the productivity of spreadsheets and reduce time to insights. 

Data Governance

A reliable data standard. For data ownership, data consistency and data security.

Data Governance

A reliable data standard. For data ownership, data consistency and data security.

Data Governance

A reliable data standard. For data ownership, data consistency and data security.

Data Governance

A reliable data standard. For data ownership, data consistency and data security.

Process Governance

Standardised media management and measurement. Trusted by the industry leaders.

Process Governance

Standardised media management and measurement. Trusted by the industry leaders.

Process Governance

Standardised media management and measurement. Trusted by the industry leaders.

Process Governance

Standardised media management and measurement. Trusted by the industry leaders.

Media Expertise

Built out of our own extensive industry experience and strong industry alliances.

Media Expertise

Built out of our own extensive industry experience and strong industry alliances.

Media Expertise

Built out of our own extensive industry experience and strong industry alliances.

Media Expertise

Built out of our own extensive industry experience and strong industry alliances.

Value Chain Metrics

Unique performance insights for evaluating media investments at every stage.

Value Chain Metrics

Unique performance insights for evaluating media investments at every stage.

Value Chain Metrics

Unique performance insights for evaluating media investments at every stage.

Value Chain Metrics

Unique performance insights for evaluating media investments at every stage.

All Media

From flow and on-demand TV, digital in and out-of-home to retail media.

All Media

From flow and on-demand TV, digital in and out-of-home to retail media.

All Media

From flow and on-demand TV, digital in and out-of-home to retail media.

All Media

From flow and on-demand TV, digital in and out-of-home to retail media.

Ready to make your media investments efficient?

Use our all in one platform to eliminate waste
in your campaign plans.

Ready to make your media investments efficient?

Use our all in one platform to eliminate waste
in your campaign plans.

Ready to make your media investments efficient?

Use our all in one platform to eliminate waste
in your campaign plans.

Ready to make your media investments efficient?

Use our all in one platform to eliminate waste
in your campaign plans.

Olof Palmes Gata 11, Stockholm SE 111 37

© 2024 GMP Systems AB. All rights reserved.

Olof Palmes Gata 11, Stockholm SE 111 37

© 2024 GMP Systems AB. All rights reserved.

Olof Palmes Gata 11, Stockholm SE 111 37

© 2024 GMP Systems AB. All rights reserved.

Olof Palmes Gata 11, Stockholm SE 111 37

© 2024 GMP Systems AB. All rights reserved.